Irony attack!

I've just received another blast from my former schoolmate Rob, regular trawler of the net for the sublime and the ridiculous. Is this the new face of counter-cultural media sabotage? A mere childish prank? Surely there can be few cases of such absurdly exaggerated sarcasm being so thoroughly well orchestrated.

http://www.amazon.co.uk/gp/product/customer-reviews/B000JU8FXK/ref=cm_cr_dp_2_1/026-3010289-5032440?ie=UTF8&customer-reviews.sort%5Fby=-SubmissionDate&n=229816

And of course a thoroughly deserving target. Asking for trouble? They got it. Fools.